Thoughts Gallery
Explore a treasure trove of my thoughts, experiences, and expertise through engaging articles and reflections.
Embracing AI in Marketing: The Future of Customer Engagement
AI is transforming marketing. By leveraging AI technologies like machine learning, we can predict customer behavior, optimize content, and personalize experiences like never before.
Timing is Everything: B2B Email Marketing with Gangbusters Results
In the realm of B2B relationship marketing performance, timing can be the secret weapon that transforms your campaigns from mediocre to extraordinary.
The Rise of the Fractional Executive
Perhaps I am on to something! The NY Times has been covering this emerging trend, and I am thrilled to be ahead of the curve.
The Power of Mascots in B2B Branding
Meet Addi – Advata’s owl mascot I proudly created with my incredible marketing team earlier this year. The intent was to help quickly build awareness and trust for Advata.
Is the Iron Triangle Dead? The Elusive Challenge of Balancing Business Priorities
One of the greatest challenges organizations face is finding the perfect balance between quality, speed, and price.
Why Teamwork Wins in Marketing
Having strong synergy and a keen understanding of team objectives, as well as individual roles and responsibilities is so critical for success.
A new approach: How to invest in marketing and measure return on investment
As economic uncertainty continues to drag down tech and healthcare sectors, marketing investments seem to be the first place cut.