Meet Addi – Advata’s owl mascot I proudly created with my incredible marketing team earlier this year. The intent was to help quickly build awareness and trust for Advata – a new brand in the healthcare Revenue Cycle Management (RCM) tech ecosystem. We needed a way to help describe Advata’s key differentiators in a memorable way to build trust and preference for Advata's RCM SaaS offerings.
After an extensive search and creative brainstorming, we found the perfect match in Addi, our insightful owl. Addi's unique characteristics and assets made her an invaluable addition to Advata's marketing brand stack. With superior night vision, Addi can see hidden RCM needs and opportunities that others may miss. Her acute hearing allows her to listen to the cries of hospital leaders seeking ways to enhance revenue capture.
Addi's ability to turn her head around provides her with a comprehensive understanding of the challenges raised by RCM leaders, managers, and analysts, granting her access to critical information to drive effective action. Furthermore, she possesses an unmatched combination of experience, intuition, and independent thinking, allowing her to offer fresh perspectives and innovative solutions to complex problems.
Courageous and tenacious, Addi fearlessly confronts issues in Accounts Receivable, striving for smooth RCM transformations without turbulence. Her agility enables quick adjustments to ensure seamless progress. Additionally, Addi takes her role as a guardian and protector seriously, creating a safe environment for RCM transformation.
With her almost supernatural powers, Addi achieves remarkable and magical results that surpass expectations. As our visionary partner, Addi empowers our clients to take on one RCM challenge after another, bringing innovative solutions to the forefront.
Addi's presence personifies Advata's values and identity, helping to establish a unique and memorable brand in the healthcare industry. In addition to leveraging Addi as our website chatbot and incorporating her into the product experience, we produced handmade original plushies from an Etsy artist which became the talk of the show at a recent RCM conference. These made a memorable branded connection with our target audience, and helped the team secure more qualified meetings with prospects!
Mascots hold significant power in B2B branding, and Addi serves as a perfect example. Mascots humanize brands and make them relatable to their audience, fostering emotional connections and enhancing brand storytelling.
