Hey there, I’m Adam,
your marketing maven ready to grow your brand!
With extensive experience crafting high-quality digital products, I am dedicated to creating solutions that resonate with your brand, driving your business towards thriving success.
About Me
I specialize in revitalizing healthcare and technology brands, spanning from established consumer giants to emerging B2B, high-tech, healthcare, and pharmaceutical sectors.
My passion lies in collaborative partnerships with clients, where I leverage my expertise to develop intelligent, data-driven marketing strategies and communication programs.
Together, we achieve tangible outcomes such as heightened web traffic, engagement, net new leads, and revenue growth.
10x
Website
traffic
10+
Successful
rebrands
5x
Lead generation
increases
Step into the world of strategic branding tailored just for you!
With a keen understanding of brand strategy and a practical approach to multi-channel optimization, efficient demand generation, and proactive account management, I'm here to guide your brand towards remarkable growth and success.
Discover My Expertise
Strategic Lead Generation Solutions
CRAFTING THE PERFECT BLEND:
Whether it's traditional, digital, or a fusion of both, I specialize in developing the ideal mix of channels to drive leads efficiently and convert opportunities into sales. Through meticulous analysis, I ensure your strategies resonate across all touchpoints.
Crafting Your Unique Brand Identity
UNLOCKING YOUR UNIQUE VOICE:
Setting your brand apart from the competition and simplifying complex product offerings is key. I work closely with you to define your unique value proposition and create a strategic positioning that resonates with your audience, setting the stage for your business's success.
Tailored Solutions for Your Success
YOUR SUCCESS, MY PRIORITY:
From understanding your brand challenges to developing collaborative plans, my 15+ years of experience at world-class strategic marketing agencies in New York and Philadelphia have ingrained a commitment to ensuring client satisfaction and success.
Recent Projects
Throughout my career, I've overseen the management of numerous esteemed brands, with a primary focus on high-tech, government, healthcare, and biopharma sectors.
NESA
Served as CMO to lead the rebranding and launch of NESA – an emerging Virtual Care Platform solution provider. Reimagined the branding to be more attractive and accessible to key target personas in healthcare – nursing and nursing leadership.
Advata
Orchestrated the transformation of six disparate tech brands into one super SaaS brand. Advata is indicative of "Advanced Data Analytics". This required a team effort where we executed a new brand identity, guidelines, website and full activation in market in under 12 weeks. This was produced almost exclusively in-house with a small, scrappy and enthusiastic team.
- Earned over $1.1 million worth of Advertising Value Equivalent (AVE) press coverage in first three months of new brand presence, building awareness and credibility in the market.
- Generated 50% increase to top-of-funnel lead generation.
- Won Graphic Design USA Health & Wellness Award for outstanding brand execution, recognizing the creativity and innovation behind the branding strategy.
CenTrak
Built and managed overall marketing function for KLAS-leading healthcare Location Services provider. Drove double-digit growth year-over-year for nine straight years. Successfully positioned the company for acquisition and added investment by a leading FTSE 100 holding company.
- Drove triple-digit annual revenue growth.
- Developed key messaging and presentations supporting over 50 highly experienced healthcare/technology sales and account management professionals.
- Led all media and analyst relations efforts both internally and externally to position company as a category leader for technology and thought leadership.
Signify Health
Led comprehensive corporate and product rebranding – merging Signify Health with Remedy Partners -- included the redesign of the company website, digital and printed communications collateral, internal communications campaigns, and external-facing materials in only seven weeks.
- Directed the creative strategy and execution of promotional materials and investor website in preparation for IPO listing day, February 2021; led to CVS Health acquisition in 2022.
- Generated $2 million savings by devising and implementing a new member journey strategy for cooperative health plan communications, resulting in 25% increase in conversions.
Client Partnerships
Some of the esteemed companies I've had the privilege to collaborate with.
Success Stories
Voices of Collaboration: Testimonials from Colleagues and Clients
I worked with Adam for approximately 5 years at CenTrak. As my direct manager, Adam often challenged me out of my comfort zone and always listened to and considered my feedback/opinions. He fought for his team and what he felt was best for the organization and the customer experience. Adam also elevated his team members internally and helped to grow my career as well as my leadership skills.
Stacy Shorter
Director of Marketing (Direct Report)Adam kept us informed every step of the way with regard to the project our company had entrusted his agency with. He coordinated all aspects internally, and was very responsive to our needs. He always told us the truth, and never, ever, dodged our calls, even if it was about a glitch. And we were very pleased with the results. I can unreservedly recommend Adam's work ethic and integrity.
Cathy Carleton
Director of Database Marketing (Client)I had the pleasure of working with Adam on a recent awareness/market education project. I was extremely impressed with the high level of service provided by Adam and his entire team at Garfield Group, and the strategic leadership that he offered as we moved through the many phases of the project. Adam is a hard worker with a high degree of integrity ho delivers a quality result.
Sandy Meyers
Director of Marketing (Client)Crafting Success Stories, One Brand at a Time!
Let's embark on a journey to unleash your brand's full potential and captivate your audience like never before.
Working Together
My approach is grounded in pragmatism, where I blend your invaluable insights into your customer base, product, and industry with my expertise in design. Rather than lengthy presentations, I advocate for frequent, concise check-ins to maintain alignment and momentum.
Swift transformation of concepts into tangible outcomes fosters clarity and stimulates insightful conversations, enabling us to discern potential risks and opportunities with precision.
Success Packages
8-week intensive project to quickly transform branding. Includes:
- SWOT Analysis
- Competitive Review
- Messaging Audit
- Message Model Framework
- Channel Strategy
- Pricing Recommendations
- Value Proposition Revision
- Packaging
- Brand DNA Concepting
- Logo Design
- Product discovery
- Startups with a clear commitment to improve their product
12-week planning, redesign and production of 15 page website. Includes:
- Website audit & Discovery
- Information architecture / site map
- Copywriting with on page SEO
- Design
- Content production
- Account management
- Development & Testing
- Startups aiming for a compelling online presence
- Startups in a hurry to validate or launch their product
50 hours of marketing services. Includes:
- Strategy
- Copywriting
- Media Planning
- Design
- Account Management
- Dashboard Reporting
- Social Media Management
- Web Development & Maintenance
- All business levels
For any unique needs not mentioned above or for tailored packages, feel free to reach out via email, and I'll respond promptly.
FUELED BY COMPETITION
Count me in for any game with a winner and a loser—be it tennis, squash, ping pong, or basketball. I thrive on competition, leveraging this same spirit in business. Crafting winning strategies drives my passion—whether it's refining key messaging or perfecting brand positioning.
